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Did you know that only 16% of your Facebook fans can see your Post?

Believe it or not, only 16% of your Facebook fans can see your regular post. Well – that’s the industry average. So you may have 100 fans on your page, but only 16 people will see your post and be able...

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Why You Should Include Photos in Your Social Media Updates

Spicy Spirit Marketing recently secured a new client, a café in San Ramon popular for its macarons and other French desserts. The bakery already has five-star reviews on Yelp but wants to increase its...

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Having Problems Assigning Admins to Your Company Facebook Page?

If you have multiple colleagues contributing to your company’s Facebook page, make them admins. Sure, you could have contributors log out of their personal Facebook accounts and log into the manager...

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How Do You Approach Business Owners on LinkedIn?

Every professional has a LinkedIn account. But do you truly take advantage of it? Most people use LinkedIn to reconnect with people they met through work or networking events. But what if you want to...

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Should You Pay for Sponsored Posts on Facebook?

Last year we wrote about Facebook limiting post visibility for business pages. At the time, only 16 percent of a page’s followers see the business’ posts on their news feeds. Recently, a study revealed...

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[Presentation] Master LinkedIn: Small Business Insights

LinkedIn has become the premier social media tool for business to business relationship building. If used correctly, it has the potential to drive sales leads to your business. Elle Van Buren, Spicy...

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Take Your Facebook Marketing to the Next Level

For the past decade, advertising on Facebook has been met with mixed reviews:  some business owners like it, some don’t. However, recent changes to Facebook Advertising may change your perspective....

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